01 - THE LOOP
It's not a choice anymore. It's a loop.
Most people don't realise how much the vape starts running their day. It becomes the thing you reach for when you wake up, after food, in the car, at work, when you're stressed, when you're bored, every time you need a break. The vape starts running your schedule before you notice.
“If you can put it down whenever you want, why is it always in your hand?”

