01 - THE LOOP
It's not a choice anymore. It's a loop.
Most people don't realise how much the vape starts running their day. It becomes the thing you reach for when you wake up, after food, in the car, at work, when you're stressed, when you're bored, even when you don't actually want it.
“If you can put it down whenever you want, why is it always in your hand?”

